Telemarketing is a popular tool for demand generation.  A cold prospect list can be qualified with telemarketing, in order to:  Identify decision makers, define their stage of product adoption, competitor and vendor partner relationships, and future purchase potential.   
Telemarketing can also be used for the following:

- Event recruitment/confirming attendance
- Follow up event attendance for sales opportunity development
- Introduction of VAR Services and Vendor Products
- Customer/Prospect List Database Maintenance
- Appointment setting
- Post Sales Customer Service
- Customer Satisfaction Surveys

Telemarketing can be used in one or more phases of an integrated, multi-touch marketing campaign to increase the campaign’s overall effectiveness. 

ProAmericas works closely with select professional telemarketing/telesales service organizations, who have trained and experienced reps.  We match VAR objectives with the best telemarketing service bureaus, and get multiple completitive bids, to ensure you get the best value.   All reps receive project specific briefings to ensure they understand the telemarketing objective, the target audience, the customer’s potential need and the VAR and Vendor solutions.   Reps are experienced with technical issues, including security, storage and network infrastructure and have years of experience with telemarketing protocols and phone skills.    They also have sophisticated database, auto-dialing, and automated scripts with contingency branching and response capture tools, Web access and email capabilities for immediate follow-up to information requests.

As with any marketing campaign, ProAmericas can help you identify your target audience and carefully tailor messaging so it’s pertinent to their needs.

To determine how Telemarketing will accomplish your goals, fill in our Tactical Planning Worksheet and one of our consultants will call you to discuss your needs.