Public relations can be one of the most cost effective, as well as credible ways to communicate to a broad base of customers and prospects.   Public relations can result in local business weekly and newspaper media coverage on customer success stories, announcements of new Vendor relationships, local event sponsorships, customer wins, and executive management additions.   Public relations services are available to VARs on project or monthly retainer basis. To determine how public relations will accomplish your goals, fill in our Tactical Planning Worksheet and one of our consultants will call you to discuss your needs.