ProAmericas is a full service supplier of channel marketing, advertising, public relations and channel development services, which are offered to Vendors and VARs on a fee, project, retainer, and/or at-risk commission basis. ProAmericas works with North American and International Independent Software Vendors (ISVs) and North American Value Added Resellers (VARs) who want to establish or expand their market presence.   ProAmericas has an exclusive VAD marketing services relationship with Specialty Value Added Distributor – Alternative Technology.

ProAmericas teams with international marketing and public relations agencies in the UK, Germany, Australia, and New Zealand to deliver integrated marketing programs throughout the world.

ProAmericas has established a base of market knowledge, industry contacts, relationships, and resources in select solution areas that offer growth potential in North American Markets. Rather than being a "Jack of All Trades, or Industries, as it were", ProAmericas concentrates on select high-growth technologies and markets, where we have gained knowledge and relationships that can be leveraged for our clients.

Some of those areas include:

• Security Software
• Storage Software
• Document Management, Content & Knowledge Management
• Help Desk, CSS/Call Center, CRM, SFA, BI/EIS

• Enterprise & Applications Software, Tools & Platforms
• Telecom, Network & Data Communications, Wireless
• e-Commerce, e-Procurement, e-Learning
• Multimedia & Media Asset Management

ProAmericas offers a full suite of capabilities to support software vendors and VARs from up-front marketing strategy development, to competitive analysis, to channel opportunity assessment, to the development and implementation of tactical channel marketing programs.