Helping VARs develop and implement
cost effective marketing programs

Do you want to grow your business, but you are concerned about the time, resources and marketing expertise that is required?

Vendors offer MDF, conditionally, but they won’t lend you the resources to develop and manage your campaigns, and if you don’t follow their rules, you may not recover your investment.

ProAmericas has the channel marketing relationships, experience, and tools to help you target new markets, increase prospective customer awareness and interest, generate sales leads, and obtain your fair share of Vendor MDF.

Specializing in Security, Network Infrastructure, CRM/Customer Service & Storage markets, we have the expertise, marketing tools, and media contacts to conduct cost effective Advertising, Direct Marketing, PR, Web, and Telemarketing Programs.  Our scale and efficiency drives down media and production costs, and we can pass those savings along to you.   Our knowledge of Vendors and MDF Programs enables you to recover your marketing costs and comply with vendor branding guidelines.

Discover how we can help you develop channel marketing strategies and implement marketing programs that grow your business, fill in our Tactical Planning Worksheet and one of our consultants will call you to discuss your needs.

ProAmericas is a full service supplier of channel marketing, advertising, public relations and channel development services, which are offered to Vendors and VARs on a fee, project, retainer, and/or at-risk commission basis. ProAmericas works with North American and International Independent Software Vendors (ISVs) and North American Value Added Resellers (VARs) who want to establish or expand their market presence.   ProAmericas has an exclusive VAD marketing services relationship with Specialty Value Added Distributor – Alternative Technology.

ProAmericas teams with international marketing and public relations agencies in the UK, Germany, Australia, and New Zealand to deliver integrated marketing programs throughout the world.

ProAmericas has established a base of market knowledge, industry contacts, relationships, and resources in select solution areas that offer growth potential in North American Markets. Rather than being a "Jack of All Trades, or Industries, as it were", ProAmericas concentrates on select high-growth technologies and markets, where we have gained knowledge and relationships that can be leveraged for our clients.

Some of those areas include:

• Security Software
• Storage Software
• Document Management, Content & Knowledge Management
• Help Desk, CSS/Call Center, CRM, SFA, BI/EIS

• Enterprise & Applications Software, Tools & Platforms
• Telecom, Network & Data Communications, Wireless
• e-Commerce, e-Procurement, e-Learning
• Multimedia & Media Asset Management

ProAmericas offers a full suite of capabilities to support software vendors and VARs from up-front marketing strategy development, to competitive analysis, to channel opportunity assessment, to the development and implementation of tactical channel marketing programs.